I wrote about MAS' Direct Purchase Insurance (DPI) initiative previously here, which allows us to buy basic life insurance products directly instead of having to go through an insurance agent.

While for some people, especially those who are not too financially savvy and do not understand much about insurance, insurance agents can helpful, but I personally find them as too much "noise". 

What do I mean?

I've set my mind on purchasing term insurance since a few months back, when I reviewed my ILP and decided it was time to terminate, as it wasn't worth my while paying anymore (more on that next time). But I've spoken to at least 5 financial advisors since, most of whom still try to up-sell me to get the more expensive plans, especially whole-life plans.

There are some who were worse - one tried to fool me into getting another ILP! Fortunately, I know enough to recognize sales talk from facts by now when it comes to insurance.

Anyway, most agents will try to up-sell you because it just isn't worth their time when you buy a term insurance instead - the commissions they get from that is almost insignificant, and barely covers the cost of their time and transport / meal, etc.

So if you're like me, and just want to buy direct without having to go through such people, here's how you can do so. 

Company & Website
Walk-in Purchase
AIA Singapore

Customer Service Center
1 Finlayson Green, Singapore 049246

4 Shenton Way #01-01, SGX Centre 2, Singapore 068807
6827 9933
AXA Life

B1 Customer Care Centre
8 Shenton Way, AXA Tower, Singapore 068811
Great Eastern Life
Overseas Assurance Corporation

Customer Service Counter
1 Pickering Street, Great Eastern Centre, Singapore 048659
Manulife (Singapore)

Client Service Centre
51 Bras Basah Road #01-02C, Manulife Centre, Singapore 189554
6833 8188
NTUC Income

75 Bras Basah Road, NTUC Income Centre, Singapore 189557
6788 5515
Prudential Assurance Company Singapore

Customer Service Centre
30 Cecil Street #01-01, Prudential Tower, Singapore 049712
6333 03

See the full list at Life Insurance Association Singapore. I merely listed the ones that I'm considering currently.

Disclaimer: I'm not saying all insurance agents are bad. This is merely my own personal experience.


  1. hi BB, what do you consider when deciding which service provider/plan to get?

    1. Hi Mat,

      Sometimes brands can have an impact on me. But the primary consideration I use in choosing my plans is based on the coverage benefits, terms, and cost of premiums.

      Hope that helps!

  2. Hi BB, so which term insurance did u purchase? Can u share ur experience?

    1. Hi Michelle, I prefer not to disclose publicly here as it isn't a policy I would recommend to everyone. However, I feel it does suit what I need, and if you're interested I can share with you the name of the policy so you can evaluate it yourself. Email me privately and I'll reply you there. You can find my email address at the bottom of the blog page